Resource on the Study of Strategic Communication
Case Studies
| Family
to Family Tools (1998) This is an example based on one
Foundation's use of strategic communication directed to child welfare
issues. Each title is available as a one-page overview, a summary book, and a full implementation guide |
| Managed Care and Children and Family Services: A Guide for State and Local Officials (1997). This is a guide for strategic campaigns addressed to policy audiences. |
Using Grassroots Documentary Films for Political Change. MediaRights.org describes the potential of using documentary films for communication outreach. This article suggests eight tips for maximizing the outreach potential of a documentary. It may apply to other media as well.
Publicizing
Your Web Site ONE/Northwest
lists several ways to publicize your online efforts to both people you know and
new audiences.
Tips for
Effective Online Media This source from NetAction shares
their recommendations for getting your word out electronically.
Web
Site Promotion and Submission About.com includes information
on how to submit your site to search engines and what you should know before you
do.