P.O. Box 750356 Dallas TX 75275-0356, USA
	Kartik Pashupati, Ph.D. Assistant Professor Phone: 214-768-4640 e-mail: kartik@smu.edu

Dr. Pashupati joined the faculty of the SMU Temerlin Advertising Institute in Fall 2004. He has also taught at the Florida State University and the University of West Florida. He earned a Ph.D. in Mass Media from Michigan State University, an MMS (MBA) degree from the University of Bombay (Jamnalal Bajaj Institute of Management Studies), and a B.A. in Economics from the University of Madras.

Dr. Pashupati’s research interests straddle three main areas: (1) advertising, (2) consumer behavior, and (3) policy issues surrounding information and communication technologies (ICT). Some of his recent research in advertising has focused on Direct-to-Consumer (DTC) ads for prescription drugs. He has also done research in the areas of consumer privacy and Customer Relationship Management (CRM). Dr. Pashupati’s work has been published in numerous peer-reviewed journals, and presented at national and international conferences.

Dr. Pashupati serves on the editorial review board of the Journal of Interactive Advertising, and as an ad hoc reviewer for several national and international journals in marketing, and advertising. He was formerly on the editorial review board of the Newspaper Research Journal.

Dr. Pashupati has worked in the advertising industry in India as an Account Executive in two national agencies that are now multinational affiliates. In the summer of 1997, he was selected by the Advertising Education Foundation to spend a few weeks as a Visiting Professor at McCann-Erickson, New York.

Dr. Pashupati lives in Plano (Texas) with his wife and son. He is an avid photographer and loves to travel around the world with his cameras.

Class schedule: Fall 2009

• ADV 3376-003: Advertising Media Section 3

• Monday, Wednesday, Friday 10:00 AM to 10:50 AM
• The syllabus for this class is available on the Blackboard® website for this class.

• ADV 3376-001: Advertising Media Section 1

• Monday, Wednesday, Friday 11:00 AM to 11:50 AM
• The syllabus for this class is available on the Blackboard® website for this class.

• ADV 3376-002: Advertising Media Section 2
• Monday, Wednesday, Friday 1:00 PM to 1:50 PM
• The syllabus for this class is available on the Blackboard® website for this class.

Office Hours

• Monday & Wednesday 3:00 PM to 5:00 PM
• Other times by appointment only.

Publications & Presentations

• Click here to see a complete vita in PDF format.

· Recent publications:

1. Pashupati, K. (2009). “Beavers, Bubbles, Bees and Moths: An examination of animated spokes-characters in DTC prescription drug ads and their integration into DTC websites.” Journal of Advertising Research 49(3), 373-393.

2. Pashupati, K. and Kendrick, A. (2008). “Advertising Agency Attitudes toward HDTV Advertising: A Diffusion of Innovations Perspective.” The International Journal on Media Management 10(4), 158-178.

3. Pashupati, K. (2008). “India’s ‘River of Data’ Runs Into a Log Jam: Lessons from the Case of Sankhya Vahini.” International Communication Bulletin 43 (1-2, Spring), 25-38.

4. Macias, W., Pashupati, K. and Stavchansky Lewis, L. (2007). “A Wonderful Life or Diarrhea and Dry Mouth: Content of Direct-to-Consumer (DTC) Drug Advertising on Television.” Health Communication 22(3), 241-252.

Links

• Dr. Pashupati’s photographic portfolio on Photo.net
• Temerlin Advertising Institute at SMU
• Southern Methodist University Home Page
• The American Academy of Advertising

· Last updated on November 9, 2009 by Kartik Pashupati